Transforming culinary passion into
outstanding business results.
You love the food business and you have a good product, but so does your competition.
You get your product to market, but not as quickly as you’d like.
You really want to wow your customers, but are just missing the mark.
In order for your business to be profitable, you need to find ways to cut costs, but you can’t afford to sacrifice quality.
What’s the solution?
Elspeth Copeland Consulting
From concept to launch and beyond, EC Consulting will guide you through all the steps necessary to help you bring
Better products to market
More efficiently
With improved profitability.
BETTER:
With 20 years experience in the food business, Elspeth Copeland knows that product development encompasses much more than just creating great-tasting products. Her tool kit includes everything you need to bring the right products tailored to your strategy to the market:
Idea generation. Culinary acumen. Brand strategies. Competitive benchmarking. Comprehensive product reviews. Razor- sharp sensory evaluation skills.
EFFICIENT:
Building your competitive edge requires a well thought- out PLAN:
A VISION
A STRATEGY
AND
an efficient PROCESS
EC Consulting has extensive experience in each of these key areas to help your team stay focused and deliver outstanding results:
Vision Crafting. Process building. Improved speed to market. Sound business plans. Go to market strategies.
EC Consulting will help you ensure the right products get to market as quickly as possible – making certain your items are built to last and will drive sales for years to come.
PROFITABILITY:
As the former head of Canada`s largest Fresh Prepared Meals department , Elspeth Copeland knows her numbers, and will help you do the math!
Gross profit. Promo effectiveness. Net contribution. Sales per point of distribution. Category Management.
Leverage this experience in order to present your products to your customers in such a way that they get to market ahead of your competition. Let Elspeth help you think like a category manager.
Better products, made more efficiently, with improved profitability – the perfect recipe for success!